Engagements
Every engagement starts with a diagnosis. We use the four challenge spaces to pinpoint where the scale-up gap is hitting hardest, then match that to a proven approach.
Diagnostic
Find Your Starting Point
Your Challenge
Cause
What You're Seeing
Our Engagement
Speed
Drag
Sluggish market moves, companywide misalignment, competitive threats left unanswered
Product
Inertia
Waning adoption, feature commoditization, an anemic innovation pipeline
Churn
Friction
Poor customer experience, retention difficulty, outcomes not being delivered
Process
Waste
Excessive time to value, obstructed value streams, ineffective workflows
The Work
Engagement Details
We guide leadership teams through the strategic choice-making process developed by Roger Martin — focused on two questions: where to play and how to win. We then help test assumptions and roll out strategy using OKRs, from the top of the organization to the front lines.
Typical outcome: A clear, testable strategy with cross-company alignment and a deployment roadmap.
We use sprint-based methods to work backwards from customer needs, rapidly generating and testing concepts before committing resources. Whether you're designing something new or redesigning something that's stalled, the goal is the same: move from insight to prototype in days, not months.
Typical outcome: Validated concepts ready for development, with a prioritized innovation pipeline.
We map the full customer journey — every touchpoint, every interaction — to understand what customers are actually trying to accomplish and where the current experience falls short. This enables your team to design signature experiences and build the kind of loyalty that shows up in retention, expansion, and NPS.
Typical outcome: A current-state and future-state customer value map for key personas, with prioritized improvement opportunities.
Our most measurably impactful engagement. We guide teams to map, analyze, and simplify the critical workflows that are creating drag on customer value and company scale. The approach is subtractive — removing wasteful steps to make room for what matters. For companies that want to embed this as a core capability, we help build that too.
Typical outcome: Streamlined workflows with measurable reduction in cycle time, rework, and waste.
The Format
How Engagements Work
Workshop-based.
Engagements are typically structured as team-focused guided sessions of 1-day sprints or 2-day summits, complete with pre-event prep, expert facilitation, and built around proprietary visual canvases encompassing frameworks described above.
In-person or virtual.
We've run hundreds of sessions in both formats. Remote sessions use digital canvases that replicate the in-person experience.
Your team does the work.
We bring the frameworks, facilitation, and field experience. Your team brings the domain knowledge. The solutions that emerge are ones your people built — which means adoption isn't a separate workstream.
Custom-tailored.
No two companies have the same version of the scale-up gap. Every session is designed around your specific situation, not a generic template.
We offer 1:1 executive coaching and senior leader advisory upon special request.
Let's pinpoint your pain point.
Share your challenge — we'll suggest an approach.