Strategy is about making winning choices. We use the Playing to Win strategic choice-making framework — learned under the mentorship of creator Roger Martin — to help you develop unique answers to the two key choices at the heart of any winning strategy: where to play and how to win. We then help you test your assumptions, further increasing your odds of success.

In today’s hyper-competitive world, business success is increasingly dependent on your ability to deliver a unique and compelling customer experience. We use the compelling Jobs To Be Done framework to guide the mapping of your customers’ journey through all of their interactions with your company, in turn enabling you to choreograph unique experiences and build enduring relationships.

Nearly a decade of partnering with Toyota accounts for our mastery of the authentic operating principles and practices of the vaunted Toyota Production System (TPS). Our approach centers on making more room for what truly matters by eliminating what doesn’t. It’s a lean and subtractive approach to kaizen — continuously improving and simplifying even your most complicated workflows.