Constant transformation is the new normal

Let us help you with that

This is Stratechia

Stratechia is a Los Angeles-based strategy and lean innovation firm founded to help B2B technology companies reimagine and continuously transform their businesses to grow against the headwinds of dramatic socioeconomic change.

We offer an exclusive portfolio of strategic ideation workshops featuring proprietary facilitation methods and specialized tools designed to draw out our clients’ best thinking, remove obstacles to growth, and help solve their toughest problems.

Our Clients


All of our strategic ideation sessions share a common element:
Unique, advisor-led, time-bound experiences custom-tailored to fit your company, culture and challenge.

We integrate the most powerful business frameworks into proprietary visual canvases (now digital for remote sessions) supported by a master facilitator. This allows us to leverage your knowledge and expertise while simultaneously drawing out your best thinking. Inevitably, our method produces winning strategies and solutions in a fraction of the time and cost of more traditional consulting approaches.
And, buy-in is built-in!

Primary Workshops

Play-to-Win Strategy Sessions

Strategy is about making winning choices. We use the Playing to Win strategic choice-making framework — learned under the mentorship of creator Roger Martin — to help you develop unique answers to the two key choices at the heart of any winning strategy: where to play and how to win. We then help you test your assumptions, further increasing your odds of success.

OKR Alignment Workshops

Getting a winning strategy to permeate and drive the entire organization is no easy feat. Successful deployment rests on the ability to achieve cross-company alignment. We believe the best mechanism for doing that is the Objectives and Key Results (OKRs) framework, made popular by Kleiner Perkins chairman John Doerr, and adopted by the likes of Google and Amazon.

Customer Journey Mapping

In today’s hyper-competitive world, business success is increasingly dependent on your ability to deliver a unique and compelling customer experience. We use the compelling Jobs To Be Done framework to guide the mapping of your customers’ journey through all of their interactions with your company, in turn enabling you to choreograph unique experiences and build enduring relationships.

Design Thinking Sprints

Profitable growth requires a continuously flowing innovation pipeline, which in turn demands an ethos of lab-like curiosity supported by a simple, fast and frugal experimentation method. We use the Design Thinking framework for quickly identifying needs and guide creative concepts from inception to launch, regardless of whether the idea is internally or externally focused.

Lean Optimization Workshops

Nearly a decade of partnering with Toyota accounts for our mastery of the authentic operating principles and practices of the vaunted Toyota Production System (TPS). Our approach centers on making more room for what truly matters by eliminating what doesn’t. It’s a lean and subtractive approach to kaizen — continuously improving and simplifying even your most complicated workflows.

Specialized Training

We offer a variety of training courses to build competitive capability inside your organization. While our engagements often have training built in, you may wish to offer standalone skills training in our various frameworks:

Playing to Win

Customer Journey Mapping

Design Thinking

Lean Thinking

Strategy is about making choices. To win, you must choose to do some things and not do others.
coauthor, Playing to Win


Founder Matthew E. May launched Stratechia in 2019 with partners John Humphrey and Deirdre Borrego, with a simple strategy in mind: be recognized as one of the best in the world at helping senior leaders of technology-forward companies pull out the best thinking in their organizations by blending a deep knowledge of the best business frameworks on the planet with proprietary visual tools and a unique facilitation method.
Matthew is a recognized thought leader on business strategy, human-centered innovation, and lean operations. Influenced by nearly a decade spent as a full-time advisor to Toyota, he is the author of 5 books, including bestselling The Elegant SolutionThe Laws of Subtraction, and Winning the Brain Game. His articles have appeared in publications such as The New York TimesHBR, and Fast Company. He holds an MBA from Wharton and a BA from Johns Hopkins University.




Best-Selling Books

Stratechia founder Matthew E. May began his award-winning publishing career in 2006, with the publication of the world’s first book on Toyota’s approach to innovation, written from an insider’s perspective. Each book in the library focuses on the different thought processes required to develop elegant solutions to difficult problems of strategy, innovation, design, and leadership.
All books are available in multiple formats on
Take a taste test with a free chapter before buying!

High-Profile Articles

Page 1 of 51 2 3 4 5

Contact Us

Schedule Intro Zoom CallCalendar Link
Main Phone+1 805.279.0496
LocationLos Angeles, California