Transformation is not an option.

We'll help you make the shift.

We Are Stratechia

Stratechia is an advisory firm founded to help guide tech-forward companies as they transform their businesses amidst global cataclysmic change. We offer an exclusive portfolio of (now virtually) facilitated strategic ideation sessions featuring proprietary methods and special tools designed to draw out the best possible ideas and solutions from within the organization.


All of our strategic ideation sessions share a common element:
Unique, advisor-led, time-bound experiences custom-tailored to fit your company, culture and challenge.

We use powerful proprietary frameworks designed into highly engaging visual canvases supported by a master facilitator. This allows us to leverage your knowledge and expertise while simultaneously drawing out your best thinking. Inevitably, our method produces winning strategies and solutions in a fraction of the time and cost of more traditional consulting. And, buy-in is built-in.

Key Sessions

Play-to-Win Strategy Sessions

Strategy is about making winning choices. We use the Playing to Win strategic framework to help you develop unique answers to the two key questions at the heart of any winning strategy: where to play and how to win. We then help you test your assumptions, increasing your odds of success.

OKR Alignment Workshops

Getting a winning strategy to permeate and drive the entire organization is no easy feat. Successful deployment rests on the ability to achieve cross-company alignment. We believe the best mechanism for doing that is the Objectives and Key Results (OKRs) framework, made popular by Kleiner Perkins chairman John Doerr, and adopted by the likes of Google and Amazon.

Customer Journey Mapping

In today’s hyper-competitive world, business success is increasingly dependent on your ability to deliver a unique and compelling customer experience. We use the compelling Jobs To Be Done framework to guide the mapping of your customers’ journey through all of their interactions with your company, in turn enabling you to choreograph unique experiences and build enduring relationships.

Design Thinking Sprints

Profitable growth requires a continuously flowing innovation pipeline, which in turn demands an ethos of lab-like curiosity supported by a simple, fast and frugal experimentation method. We use the Design Thinking framework for quickly identifying needs and guide creative concepts from inception to launch, regardless of whether the idea is internally or externally focused.

Lean Optimization Workshops

After nearly a decade of working with Toyota, we have mastered the authentic operating principles behind the vaunted Toyota Production System (TPS). Our approach centers on making more room for what truly matters by eliminating what doesn’t. It’s a lean and subtractive approach to kaizen — continuously improving and simplifying even your most complicated workflows.

Specialized Training

We offer a variety of training courses to build competitive capability inside your organization. While our engagements often have training built in, you may wish to offer standalone skills training in our various frameworks:

Playing to Win

Customer Journey Mapping

Design Thinking

Lean Thinking

Strategy is about making choices. To win, you must choose to do some things and not do others.
coauthor, Playing to Win

About Us

When three true professionals with uniquely complementary talents and backgrounds decided in 2018 to join forces after over thirty years of pursuing separate but related paths, sparks flew. A new and different kind of hybrid strategy studio was born. One with over a century of combined experience in performance development.
We knew we wanted to have a significant impact on an increasingly more technological business world. We wanted to work closely with senior leaders to balance and blend the right dose of strategy, innovation and operations to create a winning path forward. We chose a name indicative of our focus on strategy and technology:


We chose three non-negotiable traits that we agreed would define and distinguish the character of our firm:
Passionate — the nature of our work must inspire us to engage fully.
Purposeful — every engagement must help drive profitable growth for our client.
Principled — our work must be performed at the highest levels of professionalism.
We constantly seek out new and stimulating challenges that fit these characteristics, in turn enabling us to achieve the kind of world-changing impact we aspire to.
Matthew E. May partner Stratechia strategy studio for tech-centric business

Matthew May



Deirdre Borrego partner Stratechia strategy consulting

Deirdre Borrego



John C. Humphrey Partner Stratechia strategy consulting firm

John Humphrey



The Stratechia Way

Core Purpose

We exist to help our clients profitably grow to market leadership by catalyzing and coaching the internal creativity and capabilities that often lie dormant, hidden, or even locked away.

Service Focus

We aim our blend of strategic and creative services toward our passion: technology-oriented businesses, including the automotive, advertising, biologic, digital, financial, medical, and mobile technology spaces.

Unique Difference

Unlike traditional strategy consulting firms that sell you back your own ideas derived and repackaged from a long, drawn-out interview process, we facilitate your best thinking real-time from the inside out in workshops using our proprietary Framestorm™ method, typically in one-tenth the time and at one-fourth the cost.

Hybrid Capabilities

Gone are the halcyon days of in-depth analysis and three-year plans. The pace of change today renders traditional approaches to strategy and innovation irrelevant. Our nearly century of combined experience in traditional advisory spaces gives rise to a unique hybrid blend of strategic, creative, and information expertise.

Our clients benefit from the best of several worlds.

Guiding Principles

  • elegance rules

    Achieving maximum effect with minimum means.

  • choices, not plans

    Strategy is about making choices, especially what not to do.

  • frame first

    Difficult challenges demand intelligent framing.

  • test everything

    Every great idea is but a hypothesis when first conceived.

Our Clients

What appears to be the problem, isn't.
What appears to be the solution, isn't.
What appears to be impossible, isn't.
author, Winning the Brain Game



Our 411

LocationLos Angeles, California
Main Phone+1 877.475.7940
Direct EMailMatthew May

Drop Us a Line